Mashable discusses an experiment on the effect of Facebook posts on voter turnout. The results weren’t that surprising. People are more likely to pay attention to something if their friends are paying attention to it too—so why wouldn’t it be the same when it comes to politics? When scrolling through your Facebook newsfeed, what do you find yourself checking out the most? The post with the most likes and comments. We naturally want to be a part of the conversation and be in the know. We don’t want to be left out.
The research group that saw the number of people who clicked the “I voted” button was more likely to look for places to vote. Social networking peer pressure captured interest. It’s research like this that shows news stations should continue to communicate on social media and encourage others to be a part of it. The more people we get talking and paying attention, the more information we get from our audience and the bigger the variety. It’s also something to keep in mind come election time.
2. ALL THINGS D
It’s bad news for advertisers but possibly good news for us. A graph on the site shows most people pick up their phones at the top of a commercial break. While that means they’re not paying attention to what our advertisers are trying to see, it does mean they’re checking out the internet and social media.
I’m no social media guru by any means, but I think news stations could look into having someone be in charge of checking out tweets and Facebook posts at the top of a commercial break to see what viewers are talking about—whether it be something about the news or not. We could also be using that as a prime opportunity to do most of our posting when we know most of the TV audience will see it.
3. MEDIA BISTRO
A bar graph on Media Bistro had surprising results. A Pew Study on photo/video sharing habits on social media websites shows more people are actually using LinkedIn than Twitter. Is there some way we can target our news audience through LinkedIn?
LinkedIn is obviously a place for professionals, so a news station would not try to reach out to a younger audience there. And it’s interesting to see the small percentage of people using Tumblr compared to the number using Pintrest and Instagram. I’m still not certain how we can get news across to people through Pintrest, but I think we should try to push Instagram if we can figure out a way to keep the coverage constant. We can’t just post one good picture a week and only use it again when something eye-catching comes along.