1. Retweeting without Reading-Hubspot
As journalists when we share links and information on Twitter we expect people who retweet it to have actually taken the time to have read the links, well new data shows that’s not actually the case.
Hubspot’s Dan Zarella analyzed 2.7 million link-containing tweets and found there was no correlation between retweets and clicks. Zarella also found that 16% of the tweets he looked at had more retweets than actual clicks. Meaning that a lot of times people were simply blind retweeting without reading through the content.
Here’s a look at an info graphic Zarella put together analyzing his findings:
Zarella also points out that this data shows how important it is to have a social media goal and strategy in place for each tweet.
If you’re looking for ways to get more website traffic from tweets, Zarella has put together some key suggestions here in a previous article based off of earlier findings. Some of his suggestions include making tweets between 120 and 130 characters and placing links a quarter of the way through the tweet.
Now if simply getting people to retweet your content is more what you’re looking for then take a look at Hubspot’s “11 Guaranteed Ways to Get Others to Retweet Your Content.“ Some of the suggestions include using relevant hashtags, timing tweets later in the day, and simply asking people to retweet you.
Overall, these new findings should make journalists come to terms with the fact that we must be more engaged when it comes to twitter. Sending out a tweet without thinking about it isn’t going to cut it any more and journalists should know what they hope to accomplish each time they send out a tweet.
2. ThingLink meet Twitter—10,000 Words
Another level of functionality and opportunity is presenting itself with ThingLink as the site’s user-created interactive images now can show up on Twitter. It turns out the company actually announced this back in September, but it took until recently, for the perfect ThingLink candidate to appear for the blog 10,000 Words to bring it to the forefront.
10,000 Words’s Kevin Locker recently took the White House picture of Olympic gold medalist McKayla Moroney doing her “not-impressed” face with President Obama and ThingLink’d it and tweeted it out.
Before I took the blog’s word on whether or not this worked I double checked Loker’s tweet on Twitter and found it worked exactly as advertised seen in a screenshot below:
The image contains a number of interactive elements including Maroney’s tweet about the photo, the White House’s tweet confirming the photo and a link to some of the original “not-impressed” memes.
Another great find is that the interactive image even works on mobile devices.
Right now, ThingLink’d images can only work directly on Twitter if sent out using ThingLink’s site. In this article, the tool’s creators explain exactly how to send out a ThingLink’d image using Twitter.
3. Washable Keyboard—Mashable
Black Friday is long gone but that doesn’t mean holiday shopping has to end. As part of its “gift a day” series, Mashable highlighted the Logitech Washable Keyboard. It seems like the perfect gift for that messy friend or co-worker that is always spilling their drinks on everything.
Now if Logitech were to take this product one step further and create a washable keyboard that has Avid editing buttons then there could be a real market for it in TV newsrooms across the country.
But be warned, its handwash-only so don’t even think about putting your keyboard in the dishwasher with your plates and glasses.
You can check out a video of the washable keyboard below (If nothing else it’s good for a laugh to see someone spill a cheeseburger on a keyboard….and the song’s pretty catchy as well):