1) When using a helicopter to break news, it’s important to make sure to verify the news you’re reporting on is accurate. Chicago’s WGN went live with their chopper and just had the anchors describe what they were seeing as they took the live aerial images from the skycam. An article on Gawker had the full video attached, and as you can see in the picture below (photo courtesy of mirror.uk), the anchors were not happy after they realized the plane crash was actually staged for a show on NBC.
This accident serves as a reminder for anyone producing in a large market that just because you have the helicopter, it’s not always best to use that resource if your stories are not confirmed.
This not only serves as a reminder for stations with helicopters when it comes to trying to break a story. When using social media, it’s also important not to jump to conclusions when tweeting. Way too often reporters or social media desk workers tweet out scanner traffic, which ends up scaring viewers into thinking there was say a shooting when in fact the noise was just fireworks.
2) The internet and social media are not just changing the way journalists do their jobs, it also could soon be changing the world of fashion. No, it’s not just that people will be doing online shopping, but according to techcrunch.com, one new website will allow people to design their own clothes.
Bow and Drape, a Boston based company’s website lets shoppers pick out fabrics, waist lines, length, and sleeve type.
Sites like this would allow people to have more unique style, instead of buying the same clothes many other people might find in stores.
From my experience working at high end retailer, White House Black Market, the push for online is very apparent in many stores these days. Just in regular retail stores, people often showroom shop the stores, try on outfits they like, but don’t actually buy anything in the store-they instead wait for the shirt, skirt, or dress to go on sale online before buying.
If fashion sites like Bow and Drape become more widespread and popular, I think the fashion world will be experiencing many of the same changes journalists saw a few years ago.